Improve customer email engagement by 50% with heatmaps

Successful email campaigns begin with consumers opening messages – and yet open rates are only half of the equation.

Once the email has been opened, does the email deliver content effectively? Did it push the customer to take the desired action?

In a world where over 50% of email is opened on mobile devices, marketers must deliver engaging content, while competing for attention with SMS, mobile applications, Netflix, and more.

While most email marketing software provides data about opens and click-through-rates, there is still work to be done to turn this data into actionable insights. What if there was a specific tool to better optimize engagement around email campaigns? While many effective tools are likely coming to mind, I’m referring to an older and less commonly used tool: the heatmap.