It’s an important objective imposed on marketers every single year – how best to squeeze every drop out of the annual budget. Even industry professionals who, on paper, have more cash to splash, are still pressed to make their spend go further. And then there are those less fortunate of course, who have their budgets cut whilst the targets remain as competitive as ever.
So, whichever scenario you find yourself in, if you’re faced with a ‘limited budget’, what should the focus be in 2018/19?
If there isn’t enough money available to delve into every digital marketing channel, where should the priority lie?